EXPERIENCE
Essential skills and experience
- You will be experienced in creating, updating and reviewing content for end-to-end user journeys using evidence, data and research to make the right content decisions
- Can work within a multidisciplinary team across digital and non-digital channels
- You contribute to and use style guides and design patterns to produce consistent content
- Create new content and iteratively improve existing content across digital and non-digital channels to meet user needs and business objectives. Create clear, joined-up user journeys
- Evaluate current content strategies based on the results of user research and data. Iteratively improve existing content
- Help to set and implement style and other standards to create high-quality content
- Build relationships and work closely with policy, legal and other expert colleagues to make sure content is accurate and consistent
- Promote user-centred content design within the department and beyond
- Collaborates with user researchers and other user-focussed professions. Guides others on approaches to understand user stories
- Identifies and engages with users / stakeholders to collate user needs evidence, and understands and defines research which fits user needs
- Understands the variety and complexity of users’ needs, is able to craft content that appeals to the widest/most diverse audience who may be interested in a career in DWP