EXPERIENCE
Essential skills and experience
- You will be responsible for creating, updating and reviewing content for end-to-end user journeys, making sure the most appropriate content is shown to users in the right place and time
- A content designer is comfortable using evidence, data and research to make the right content decisions
- You will make sure users' goals are met and that a service or other product meets policy intent
- Can work within a multidisciplinary team across digital and non-digital channels
- You contribute to and use style guides and design patterns to produce consistent content
- Putting users' needs at the heart of their work, a content designer makes people's interactions with the government as simple and speedy as possible
- Create new content and iteratively improve existing content across digital and non-digital channels to meet user needs and business objectives. Create clear, joined-up user journeys
- Evaluate current content strategies based on the results of user research and data. Iteratively improve existing content
- Help to set and implement style and other standards to create high-quality content
- Take part in user research and work effectively with multidisciplinary teams including interaction designers and developers to create clear and relevant content
- Build relationships and work closely with policy, legal and other expert colleagues to make sure content is accurate and consistent
- Promote user-centred content design within the department and beyond
- Able to use quantitative and qualitative data about users to turn user focus into outcomes
- Delivers analysis and information that addresses stakeholder needs and provides recommendations
- Collaborates with user researchers and other user-focussed professions
- Guides others on approaches to understand user stories. Identifies and engages with users / stakeholders to collate user needs evidence, and understands and defines research which fits user needs
- Understands and has experience of a range of user-centred practices
- Can work with colleagues to plan and do continuous user research in a multidisciplinary team
- Able to demonstrate a working understanding of design, technology and data principles. Understands the variety and complexity of users’ digital needs and how the product will meet those needs
- Understands the importance of assisted digital. Able to design services and make decisions to meet user’s needs
Nice-to-have skills and experience
- Communicate in a straightforward, honest and engaging manner, choosing appropriate styles to maximise understanding and impact
- Encourage the use of different communication methods, including digital resources, and highlight the benefits, including ensuring cost effectiveness
- Ensure communication has a clear purpose and takes into account people’s individual needs
- Share information as appropriate and check understanding
- Show positivity and enthusiasm towards work, encouraging others to do the same
- Ensure that important messages are communicated with colleagues and stakeholders respectfully, taking into consideration the diversity of interests
- Understand the strategic drivers for your area of work. Align activities to contribute to wider organisational priorities
- Remain alert to emerging issues and trends which might impact your work area
- Seek out and share experiences to develop knowledge of the team’s business area
- Understand how the strategies and activities of the team create value and meet the diverse needs of all stakeholders
