DWP Digital – User Support Services Content Designer (CD)

Closing date for applications: 01/02/2022
Specialist role
Content designer
Summary of the work
DWP are looking to engage a supplier to provide a Content Designer. They will be asked to design colleague-facing digital content as well as support the development of the content design strategy within the Service Transformation directorate
Latest start date
Expected contract length
6 months - with an option to extend for an additional 2 months
North West England
Organisation the work is for
Department for Work and Pensions
Maximum day rate
Early market engagement
Who the specialist will work with
The existing team is augmented with a mix of Civil Servants and other 3rd party supplier resource.
What the specialist will work on
DWP are looking to engage a supplier to provide a Content Designer. They will be asked to design colleague-facing Digital content as well as support the development of the content design strategy within the Service Transformation directorate.Candidate will work as part of multidisciplinary knowledge team focussed on improving content of colleague facing Digital content, in line with the new principles in place as part of recent Knowledge transformation activity.
Address where the work will take place
Specialist will work remotely 3-5 days, with up to 2 days per week in the Manchester office as needed. The specialist will be required to be online between the hours of 8:00AM - 17:00PMPrimarily at the DWP Digital Corporate Hub at 2 St Peters Square, Manchester. There may be occasional need to travel to other DWP hubs (e.g. Newcastle / Leeds / Blackpool) for workshops.Specialist will work 5 working days per week .
Working arrangements
Working as part of a multi-disciplinary team. The specialist will work with Digital Engagement (Comms) Managers, Product Owners and Delivery teams to understand the technology being delivered along with the impact on the user. The specialist will work with the teams to develop content which effectively communicates the change to affected stakeholders. The specialist will work with Digital Engagement and Delivery colleagues within the Change & Adoption team to design and deliver communications campaigns. Typically this will involve content being created and distributed through the delivery lifecycle and across multiple channels (E-Mail, Intranet, Multimedia).
Security clearance
The supplier will be required to hold BPSS security clearance as a minimum.
Additional terms and conditions
How many specialists to evaluate
Cultural fit criteria
-work as a team with our organisation and other suppliers -be transparent and collaborative when making decisions -have a no-blame culture and encourage people to learn from their mistakes -take responsibility for their work -share knowledge and experience with other team members -be comfortable standing up for their discipline -Transfer knowledge gained through the team and be willing to share experiences across the wider department. -Be transparent and collaborative when naming decisions -Is accountable and takes responsibility for their work
Assessment methods
Evaluation weighting
Technical competence 60% Cultural fit 20% Price 20%
Essential skills and experience
  • A content designer is comfortable using evidence, data and research to make the right content decisions
  • Can work within a multidisciplinary team across digital and non-digital channels. You contribute to and use style guides and design patterns to produce consistent content
  • Putting users' needs at the heart of their work, a content designer makes people's interactions with the government as simple and speedy as possible
  • Create new content and iteratively improve existing content across digital and non-digital channels to meet user needs and business objectives
  • Evaluate current content strategies based on the results of user research and data. Iteratively improve existing content
  • Help to set and implement style and other standards to create high-quality content
  • Take part in user research and work effectively with multidisciplinary teams including interaction designers and developers to create clear and relevant content
  • Build relationships and work closely with policy, legal and other expert colleagues to make sure content is accurate and consistent
  • Promote user-centred content design within the department and beyond
  • Able to use quantitative and qualitative data about users to turn user focus into outcomes
  • Delivers analysis and information that addresses stakeholder needs and provides recommendations
  • Create clear, joined-up user journeys
  • Collaborates with user researchers and other user-focussed professions. Guides others on approaches to understand user stories
  • Identifies and engages with users / stakeholders to collate user needs evidence
  • You will be responsible for creating, updating and reviewing content for end-to-end user journeys
  • Ensure the most appropriate content is shown to users in the right place and in the right format
  • Experienced Content Designer with demonstrable experience of creating user facing multimedia content
  • Effectively challenging to act as the advocate for users and their journeys when creating content with stakeholders
Nice-to-have skills and experience
  • Understands and has experience of a range of user-centred practices
  • Can work with colleagues to plan and do continuous user research in a multidisciplinary team
  • Able to demonstrate a working understanding of design, technology and data principles
  • Understands the variety and complexity of users’ digital needs and how the product will meet those needs
  • Understands the importance of assisted digital. Able to design services and make decisions to meet user’s needs
  • Communicate in a straightforward, honest and engaging manner, choosing appropriate styles to maximise understanding and impact
  • Encourage the use of different communication methods, including digital resources, and highlight the benefits, including ensuring cost effectiveness
  • Ensure communication has a clear purpose and takes into account people’s individual needs. Share information as appropriate and check understanding
  • Show positivity and enthusiasm towards work, encouraging others to do the same
  • Ensure that important messages are communicated with colleagues and stakeholders respectfully, taking into consideration the diversity of interests
  • Understand the strategic drivers for your area of work. Align activities to contribute to wider organisational priorities
  • Remain alert to emerging issues and trends which mightimpact your work area.
  • Seek out and share experiences to develop knowledge of the team’s business area
  • Understand how the strategies and activities of the team createvalue and meet the diverse needs of all stakeholders
  • Understands the social and technological context for government services

Closing date for applications: 01/02/2022

DWP Digital – User Support Services Content Designer (CD)

Closing date for applications: 01/02/2022

Specialist role:

Content designer


North West England


Department for Work and Pensions

Maximum day rate:


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