Brand Development and Website Audit (UR)

Closing date for applications: 11/08/2022

OVERVIEW OF ROLE

Specialist role	User researcher
Summary of the work	As part of scoping work around the redevelopment of the GLAA's website e are looking for a Brand Sprint and behavioural study to be conducted, giving us valuable insight into our online presence. In addition a SEO audit of the website and evidence-based document looking at our current digital footprint
Latest start date	30/09/2022
Expected contract length
Location	East Midlands
Organisation the work is for	Gangmasters and Labour Abuse Authority (GLAA)
Maximum day rate	Please specify required day rate

ABOUT THE WORK

Early market engagement
Who the specialist will work with	Communications team
What the specialist will work on	Conduct a Brand Sprint and behavioural study of the GLAA as part of customer insight work around the replacement of GLAA website.In addition a SEO audit of existing website and evidence-based document looking at our current digital footprint and what users are searching for and how well we are 'performing' online.

WORK SETUP

Address where the work will take place	GLAA, Apex Court, City Link, Nottingham, NG2 4LA
Working arrangements	1-2 days office based work and then completion online and via online engagement with GLAA colleagues
Security clearance

ADDITIONAL INFORMATION

Additional terms and conditions

EVALUATION CRITERIA

How many specialists to evaluate	3
Cultural fit criteria	-challenge the status quo -work as a team with our organisation and other suppliers
Assessment methods
Evaluation weighting	Technical competence 60% Cultural fit 10% Price 30%